Connected Devices Privacy Notice

Last updated: April 2025

At SharkNinja, we exist to deliver on our mission of “positively impacting people’s lives, every day in every home.” This includes doing everything possible to protect your privacy and secure your personal information.

When you download our Mobile Apps, you can control and monitor your Shark Robot or Ninja Grill using your phone or any other compatible device.

This Privacy Notice aims to inform you about how we collect, use, disclose, and store personal information when you use:

  • Shark robotics
  • Any mobile application (the “App”) that provides support to these products
  • Participate in a research survey or testing

What is a connected device?

A connected device connects hardware, software, firmware, and actuators which allow the devices to connect, interact, and freely exchange data and information.

Who is responsible for your personal information?

SharkNinja is responsible for determining “why” and “how” your personal information is collected. To be able to deliver our services we also determine which approved organisations we share your personal information with. All these organisations are bound by an obligation to implement appropriate security measures and have specific contractual terms on “how” and “when” they are allowed to use your personal information on our behalf.

What personal information do we collect and why?

We collect, hold, and process your personal information in accordance with the applicable data protection laws. SharkNinja Europe Ltd and SharkNinja Operating LLC operate as joint data controllers.

Mobile App

  • Personal information collected: Email address, password, IP address, location, device info, login events
  • How personal information is used: Account creation, app functionality, promotional emails, statistics
  • Legal basis: Performance of contract, consent, legitimate interest

Shark Robot Vacuum

  • Collected: LIDAR mapping data, Wi-Fi credentials, camera images (stored locally), technical data
  • Use: Mapping, improved services, diagnostics
  • Legal basis: Legitimate interest, consent

Ninja Grill

  • Collected: Wi-Fi credentials
  • Use: Connectivity
  • Legal basis: Legitimate interest

Ninja Wireless Probe

  • Collected: Bluetooth connection data
  • Use: Connectivity
  • Legal basis: Legitimate interest

Children

Our products are not designed for children under the age of sixteen (16). If we become aware of such data collection, we take steps to delete the information.

Sharing and transferring personal information

We may share your data with third parties that support our services. We do not sell your personal information. Third parties are contractually bound to use your data securely and only under our instructions.

We may share data when legally required or in connection with business transactions like sales or mergers.

How long do we keep your personal information?

  • As long as you maintain an account and are an active user
  • Up to 6 years post-purchase for warranty and legal purposes
  • Longer retention where required for legal, tax, or regulatory obligations

How do we protect your personal information?

We implement technical and organizational safeguards, restrict access, and enforce confidentiality. Users should also protect their credentials.

International transfer of personal information

Your information may be transferred globally within SharkNinja or to approved partners. We ensure adequate safeguards such as standard contractual clauses.

Your Data Protection Rights

Depending on applicable laws (e.g., GDPR, CCPA/CPRA), you may have rights to:

  • Access your data
  • Correct inaccurate or incomplete data
  • Request deletion of data
  • Restrict processing
  • Object to processing
  • Opt out of automated decisions
  • Data portability
  • Withdraw consent

To exercise these rights, email privacy@sharkninja.com or use our webform.

Right to lodge a complaint

You may contact your local authority or State Attorney General if you believe your rights have been violated.

Contact Us

Email: privacy@sharkninja.com

UK: SharkNinja Privacy Team, 3150 Century Way, Leeds, West Yorkshire, LS15 8ZB

US: SharkNinja Privacy Team, 89 A St., Needham, MA 02494

Changes to the Privacy Notice

We will regularly review this Notice. Major changes will be announced via email or on our website at least 30 days in advance.